Some famous examples of social commerce 1. Eureka Street Furniture Street furniture brand Eureka connects customers with shoppable posts and user-generated content on Instagram and provides them with a smooth shopping special database experience. 2. Burberry The luxury fashion brand Burberry uses Facebook as a sales channel, and uses shopping videos and Facebook live broadcasts as the main channels for social e-commerce, which not only attracts the attention of customers, but also greatly increases product sales.
Jordan With a short snap code, Jordan takes its customers into the sales realm and offers them the opportunity to shop instantly via social media. 3. Five strategies for leveraging social commerce 1. Be consistent with your content special database If users don't know you, how will you sell your product? To expand social media reach, awareness and engagement, content is the best strategy. Being consistent with your content will bring in new users and attract existing followers on a regular basis. 2. Turn user content into purchasable UGC It's a good practice to share user reviews on your social store.
You can easily collect relevant UGC from your social profiles, make them shoppable, and share them on your social profiles or publish your shoppable UGC gallery on your website. It’s the perfect way to merge a point of inspiration with a point of sale, where user content can act as a trust-building factor, demonstrate social proof, build special database credibility and inspire more purchases. 3. Develop your social commerce workflow You need to start from the following four aspects: Know your target audience and choose social platforms wisely; Identify your goals (audience engagement, sales, etc.);