Long-range - Increases maximum distance OSRS gold from where you can shoot however, it fires at the exact speed as Accurate style. When using Longrange, all the experience is split between Ranged along with Defence.
If you are at a certain Defence level because you've trained alongside other combat attributes, the best choice is to use Accurate style below level 10 , and then Rapid after that. This will make you hit more often in the just beginning and gives you higher rate of exp when you're advanced. However, if you're starting from scratch and would like to increase your level all around you should probably utilize Longrange to increase your defense and Ranged abilities so that you can use better equipment.
In order to increase the level of your Ranged skill you increase both your Ranged Accuracy and Ranged Strength. This results in you missing less shots and increases the damage you deal. The initial stat can be increased by leveling up, putting on superior equipment, using more powerful weapons, using potions and so on.
The second statistic is determined rs3 gold by the ammunition you carry and is further enhanced by the Necklace of Anguish and Avas Device. So if you want to increase your accuracy, you'll need to put on better weapons and equipment, and if you're looking to get more hits, get better ammunition (apart from leveling up of course).