Juggling all your social media is hard enough without trying to figure out the analytics to go with it. However, if you want to be successful in creating content that will get results, it's always best to keep track of your statistics.
If you are dreading having to learn how to use yet another platform’s stats, here is an easy overview to help you identify the Pinterest content that is working best for you.
Claiming Your Account
To access analytics, you must confirm you have a business account. That is simple, and if you don’t have a business account, a suggestion to upgrade to a business account will appear in the right upper hand corner on your Pinterest page.
Just click it and follow the easy steps to upgrade. You can then claim your website to ensure that your profile photo and logo show for pins from your site. Once this is done, you’ll find 'Analytics' in the upper right-hand corner on the drop-down menu.
What Should You Be Measuring on Pinterest Analytics?
You will find an immense amount of information provided by Pinterest. You can eventually break into each category and get to know how to read the numbers.
However, as a beginner, there are six things you should be following on a regular basis.
Under the 'Metrics' tab, you will find pins created from your website’s content. This number is important as it shows you the average amount of daily content pinned from your website.
It will show you if your website content Philippines Photo Editor is worthy of pinning to your boards. If you are not showing the numbers you’d like to see, then it is time to rethink your visuals. Add visual content that will be pleasing enough to increase pins.
You should also consider moving your 'Pin It' button, so people will see it and be more inclined to click it. Alter your visual content and then keep track to see if you notice changes for better or worse. Pay attention to time periods so you can identify the content you changed at that time as that will allow you to determine what is working well and which campaigns ran better than others.
You can then use that as an example of what your content should look like to get more pins. Likewise, if content sees a drop in pins, then your visuals were not working well. Keep trying new ideas to see what works best and use that to improve your content.
You will find this metric on the 'Site Metrics' tab right below the 'Pin' metric. Repins are highly desirable as they help encourage engagement. When users repin content to their own boards, it allows their followers to see it. That provides more exposure to people not following your account.
You will see the daily average number of repins, which is a true indicator of how well your visuals are working. You can compare your pins to your repins, so you can get a feel for how well you are doing at reaching a broader audience. Repins are a bonus and needed to grow your audience.