Creating a single email takes a lot of time. So much so that 53% of teams spend two weeks or more preparing a single campaign to send. Having a smaller email program doesn't magically remove essential design, coding, and testing steps, so these teams are usually filled with generalists. Our research revealed that the majority of an email team's responsibilities focus on email coding and development, while email strategy and design are also common tasks. As the team expands, you'll come to a point where your focus will likely shift to Specialists.
Hiring people who can focus entirely on a single function, such as design or coding, helps them deepen their skills and knowledge to deliver better work, faster. By hiring or training specialists, you save your messaging team members from having to constantly shift gears or learn a little more about a lot of topics. Whether you want to add more generalists or specialists to your team, successful organizations have one crucial element: a leader. Leadership sets job title email list expectations and sets rules so that everyone can focus their attention and efforts on what matters. How to do it right: If you're trying to decide whether to train or hire a generalist or a specialist, your first step is to identify areas where your team feels overwhelmed. Do they think there is not enough time to work on the strategy or analyze the results after sending ? Are there any new designs or coding skills you'd like to implement, but you don't have anyone on your team who can execute those ideas?
How do you think your needs will evolve in the coming year? Do you need a strong leader who can help everyone work in the same direction? All of these questions will help you identify gaps in your team. You can also talk to your team about their current strengths or favorite tasks, and whether or not they want to become a specialist in that area in the future. When it's time to hire a new team member , be sure to set clear expectations in your job description. Organize your team for success Even the most talented individuals cannot do their best if they are part of a broken system. That's why a crucial part of scaling your program is finding an organizational stru