All things considered, the optimal length for an explainer video is around 90 seconds. Remember, explainers have one key goal: to deliver a business idea or message in just seconds – and to do so in a compelling, persuasive, and compelling way is the main feature of strong product descriptions. There is a common misconception that product descriptions should describe the product. Their main job is actually to persuade customers to buy, which is more likely to happen when they focus on benefits and not features. Why are good product descriptions important? Here is solid proof. Emarketer researched the importance of e-commerce product page elements for people shopping online.
So it stands to reason that these types of videos need to get straight to the point or risk losing their effectiveness. Since your goal is to phone number list provides a helpful solution to a viewer's problem, you need to do this before they lose interest in what you have to say. You can't waste time you will know what they are looking for. The most common way to research customers is to use a buyer persona: a representation of your ideal customer. It contains information such as demographics, interests, needs, and goals. The buyer persona here isn't just any snack-hunting person. This description is suitable for people who are looking for healthy and healthier products.
Here is an example of one of our testimonial videos with an ideal length. Customers in this segment would be interested in knowing the ingredients and nutritional information. That's why we can find all this information in the description. Nobody really wants a fridge, they just want their milk to stay fresh. The refrigerator is only a means to an end. Look what I did there? Focusing on the benefits rather than the product itself is a better way to sell. It's simple: Benefits show customers how the product can make them healthier, happier, more productive, and more.