Three years back, we'd Don C and Jerry Lorenzo kind of lead the way as both brands. We just saw that people really liked wearing those brands in NBA 2K21 MT our game and attempting to stand out. So then we desired to give them more choices, but we wanted to be a platform for aspirational people in the fashion world, to help you while we'd Don, who is obviously extremely built-out already, we sort of took a flyer on Chinatown Market last year -- and obviously they have turned into a massive new in the last couple of years. I feel exactly the same way about Eric Emmanuel. Tracey is actually a excellent example too.
Tracey is very famous in the basketball world, but his new is not as known and we must be aspirational and believe in their own expansion. I wanted to give him the opportunity to get Visitor On Earth from the match. It is a way for these men to find out like, hey if it does well in the match, perhaps I got to think about it releasing it outside in the actual world. That is an innovative idea process: to leverage the electronic then make the physical without having to spending a great deal of money trying to find out whether it's going to work or not. I believe that it's pretty brilliant.
Even getting a person like Zack Bia into the game was in-touch. Yeah that is another very great example. I mean, you wouldn't think about Zack as a traditional basketball influencer, but I kind of thought about registering him a couple of years ago because I understood that we were involving these fashion brands. We signed a couple of men in the world, that are known in the fashion world rather than in the soccer world. If we can get them to wear things in games and also be a connector to their people -- such as Zack's really close to Drake -- it promotes the growth of fashion from the sport.
We wanted to give our matches the capability to communicate and differentiate themselves in the way any NBA player can via their story telling. Fashion is now an integral component to that and, so we've partnered with the hottest names in that space to provide digital clothing selections for players to match on their players. We do digital drops from MT for sale 2K21 each of our partnered clothes brands and attempt to align together with their corresponding physical releases when we can to be another extension about them in their advertising and marketing campaigns. The frequency is dependent upon time of year since you'll see more throughout the holidays, basketball events [like NBA All-Star] and style events [like Milan Fashion Week, etc..